challenge:
Nike Sportwear focuses in bringing back the original athletic style of the 70's and 80's. They were looking for a sleek shoe box that would be used to sell limited products.

solution:
Exclusivity implies unique and higher value. The brand loyal consumers are always looking to get the newest product that Nike releases. With a special slot built into the box, it not only brings another purchasing incentive but also a fresh, sleek and customizable package.