identity.packaging
challenge:
Fruit-Eze™ fruit blend is a
safe, effective, all-natural
laxative alternative made
of prunes, raisins, dates,
and prune juice. They were looking to re-brand
themselves into something more modern, clean and recognizable.
solution:
Re-branding a company that has been in business for over 10
years is never the easiest task. With the incorporation of the three key ingredients physically placed in
a spoon represents what Fruit-Eze is all about.
